HoD S3E1 - Attention vs. attribution

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House of Demand

Max van den Ingh, Jonas van de Poel

74 episodes

6 days ago

Marketing is changing faster than ever before. In each episode of the House of Demand podcast, Max van den Ingh and Jonas van de Poel show you what’s changed, and why you should care. This way, you can make sure your marketing roadmap stays right on track. Get ready for 30 weekly minutes of our B2B SaaS marketing POV.

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Marketing

Business

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HoD S3E1 - Attention vs. attribution

House of Demand

30 minutes

4 months ago

HoD S3E1 - Attention vs. attribution

S3E1 - Attention vs. attribution

In B2B SaaS marketing, attention could be interpreted as: getting in front of the right people with interesting stuff. Attribution could be interpreted as the process of identifying which marketing touch points or channels contributed to a desired business outcome.

In this episode of House of Demand, Max and Jonas discuss how you should approach capturing your audience‘s attention, why you need a strong offer, and what the future of B2B SaaS marketing attribution looks like.

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🔊 Unmuted | B2B Marketing

🚀 Max van den Ingh

🖋 Jonas van de Poel