S3E12 - Things that actually work
Things are wild out there. The AI revolution has gotten everyone riled up and doubting themselves. Basically, the changing way in which people buy things and navigate the internet, AI and communities plays a big role in this panic. 20 years ago people wanted physical brochures, now they want to binge watch your YouTube academy videos. But don't worry! There are a lot of things in B2B marketing that work right now.
In this week’s episode, Max and Jonas get very tactical and give a bunch of examples of things that are actually effective in B2B SaaS marketing at the moment. Things like showing up to actual conferences and events, to give you but an example. They explain why these tactics work, and how they put them into practice over at Unmuted.
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