S3E17 - Ads meet buying journey
What do we mean with ads? Well, basically all forms of digital advertising, a.k.a. paid media. Which means running paid campaigns across platforms like LinkedIn, YouTube, Google, Reddit, and Meta, all with the goal of getting your brand and message in front of the right buyers, at the right time. And that last bit is crucial, because buying journeys, in B2B SaaS, are extremely complex.
In this episode, Jonas and Max talk about the mindset it takes to succeed with advertising in B2B SaaS, from planting the seeds early with your “day one” list, to building brand before pipeline, so that when prospects finally show up, they come in as fans. They also share tips, tricks and anecdotes that will help you set up your next ad campaign in a way that respects the modern B2B buying journey.
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