HoD S3E2 - Focus on trust over traffic

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House of Demand

Max van den Ingh, Jonas van de Poel

74 episodes

6 days ago

Marketing is changing faster than ever before. In each episode of the House of Demand podcast, Max van den Ingh and Jonas van de Poel show you what’s changed, and why you should care. This way, you can make sure your marketing roadmap stays right on track. Get ready for 30 weekly minutes of our B2B SaaS marketing POV.

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Marketing

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HoD S3E2 - Focus on trust over traffic

House of Demand

32 minutes

4 months ago

HoD S3E2 - Focus on trust over traffic

S3E2 - Focus on trust over traffic

Obsessing over traffic just incentivizes marketers to prioritize shady traffic generation tactics. Meanwhile, 44% of B2B buyers are highly relationship-oriented and ask peers for recommendations. And while executives think prospects trust their companies, only a small percentage actually do.

In this episode of House of Demand, Max and Jonas discuss why you should focus on building trust, how you do it, and what programs you should focus on. But also how you burn trust, and what you definitely shouldn’t be doing. Time to start obsessing over trust instead of traffic.

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🔊 Unmuted | B2B Marketing

🚀 Max van den Ingh

🖋 Jonas van de Poel