HoD S3E3 - The AI era marketing mix

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House of Demand

Max van den Ingh, Jonas van de Poel

74 episodes

5 days ago

Marketing is changing faster than ever before. In each episode of the House of Demand podcast, Max van den Ingh and Jonas van de Poel show you what’s changed, and why you should care. This way, you can make sure your marketing roadmap stays right on track. Get ready for 30 weekly minutes of our B2B SaaS marketing POV.

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Marketing

Business

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HoD S3E3 - The AI era marketing mix

House of Demand

28 minutes

3 months ago

HoD S3E3 - The AI era marketing mix

S3E3 - The AI era marketing mix

The mix of marketing channels you should invest in isn’t static. This mix is always changing. And right now, it's changing significantly, and fast, under the influence of AI tools being used for search and discovery. Some marketing channels are becoming more important than ever. Others are becoming less relevant, instead.

In this episode of House of Demand, Max and Jonas discuss the AI era marketing mix in great detail. How much should you invest in traditional SEO, for instance? And how do channels like LinkedIn, Reddit, X and even Wikipedia come into play? They'll tell you all about it.

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🔊 Unmuted | B2B Marketing

🚀 Max van den Ingh

🖋 Jonas van de Poel