HoD S3E4 - Employee-led growth

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House of Demand

Max van den Ingh, Jonas van de Poel

74 episodes

6 days ago

Marketing is changing faster than ever before. In each episode of the House of Demand podcast, Max van den Ingh and Jonas van de Poel show you what’s changed, and why you should care. This way, you can make sure your marketing roadmap stays right on track. Get ready for 30 weekly minutes of our B2B SaaS marketing POV.

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Marketing

Business

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HoD S3E4 - Employee-led growth

House of Demand

26 minutes

3 months ago

HoD S3E4 - Employee-led growth

S3E4 - Employee-led growth

There‘s a bunch of these terms in marketing, each with their own flavor and philosophy: product-led, sales-led, founder-led, etc. The latest buzzword: employee-led growth. What that means is pretty self-explanatory: businesses leaning into employees and those employees’ personal brands for growth.

In this episode of House of Demand, Max and Jonas discuss what they consider ”employee-led growth”, what the benefits and downsides of this strategy are, and what you need to do to make it work.

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🔊 Unmuted | B2B Marketing

🚀 Max van den Ingh

🖋 Jonas van de Poel