S3E5 - Magic of the moment
‘The moment’ is the thing that is happening, right now. The thing that is relevant and urgent. There’s something magical about tapping into that moment in your B2B marketing campaigns. It's something you see happen at scale in consumer marketing. Call it trends. Call it the hype cycle. But we see these same trends happen in B2B marketing, too. Yet, more often than not, B2B marketers struggle to tap into ‘the moment’.
In this episode of House of Demand, Max and Jonas discuss what‘s holding B2B marketers when it comes to tapping into the magic of the moment: the sign-off culture, the incessant internal meetings, the extremely strict brand guidelines. But also what you should do instead.
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