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House of Demand
Max van den Ingh, Jonas van de Poel
74 episodes
5 days ago
Marketing is changing faster than ever before. In each episode of the House of Demand podcast, Max van den Ingh and Jonas van de Poel show you what’s changed, and why you should care. This way, you can make sure your marketing roadmap stays right on track. Get ready for 30 weekly minutes of our B2B SaaS marketing POV.
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Marketing
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All content for House of Demand is the property of Max van den Ingh, Jonas van de Poel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing is changing faster than ever before. In each episode of the House of Demand podcast, Max van den Ingh and Jonas van de Poel show you what’s changed, and why you should care. This way, you can make sure your marketing roadmap stays right on track. Get ready for 30 weekly minutes of our B2B SaaS marketing POV.
Show more...
Marketing
Business
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HoD S3E8 - AI search gold rush
House of Demand
36 minutes
2 months ago
HoD S3E8 - AI search gold rush

S3E8 - AI search gold rush

You can call it AI search optimization. Or, you can call it GEO, AEO, LLMO. The jury’s still out. Whatever. We’re basically talking about trying to get visibility in tools like ChatGPT, Claude, and Perplexity, around topics that matter to you. Essentially it’s a very similar strategy as trying to rank in Google’s search results. But different. Or not so much?

In this week’s episode, Max and Jonas discuss how the way people search is changing significantly. How quality content is still what matters most. But also how off-page SEO is equally important, and which hacks, scams and fraudulent tools you need to avoid.


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🔊 Unmuted | B2B Marketing

🚀 Max van den Ingh

🖋 Jonas van de Poel

House of Demand
Marketing is changing faster than ever before. In each episode of the House of Demand podcast, Max van den Ingh and Jonas van de Poel show you what’s changed, and why you should care. This way, you can make sure your marketing roadmap stays right on track. Get ready for 30 weekly minutes of our B2B SaaS marketing POV.