S3E9 - Distribution comes first
Distribution, in essence, is the practice of reaching your target audience. In B2B SaaS marketing, you’d want to do that as directly as possible to prevent waste. You need to figure out where your buyers spend time and how you can meet them there. Distribution can range from paid media efforts to organic social and even search. Distribution, as a concept, is quite broad.
In this week’s episode Max and Jonas discuss how, if you want to excel at distribution, you need to tackle a few things. You first need to understand how your audience makes purchases, and plan your distribution accordingly. Aside from that, you’ll want to consider repurposing existing content, keeping content fresh to perform well in AI search, and set up a multichannel distribution strategy.
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