Anne Dickerson, CEO of the communications training firm 15 Minutes Group, helps authors like Maggie Haberman and Christine Blasey Ford prepare for high-profile interviews on radio and TV. In this episode, she tells us about the biggest challenges authors face when it comes time to pitching their books. (Distilling years of work into a two-minute soundbite?!) She gives us tips on how to handle an unwanted question, how a podcast differs from a radio interview, and what not to wear on TV.