Brett Willms shares his journey as an entrepreneur, starting from a young age when he played a game with his mom to imagine things that should be there in the environment. His foray into problem identification. 

He developed a practice of coming up with ideas to make the world better, which became a formative practice. At Google, he learned about strategic decision-making and leadership. He emphasizes the importance of resilience, adaptability, and daily rhythm in entrepreneurship. Brett Willms discusses the origins and evolution of Laetro, a platform that connects world-class illustrators and animators with businesses. Laetro has developed an AI platform called the Content Generation Suite for Professionals, which allows creatives to generate on-brand photography, illustration, and copy with a mission for #ResponsibleAI. The platform ensures that creatives are compensated and credited for their work, and it also facilitates collaboration to improve the quality of AI-generated content.