Welcome back to Free Founders, where we share actionable lessons from the world's best solopreneurs & small business owners. 

This is for aspiring entrepreneurs who want proven strategies to go from zero → 1st sale → scale (& unlock financial freedom & freedom of time in the process).

My guest today is Alex Latham

• Co-founder & Chief Marketing Officer of Chip

• Considered the brain behind the biggest crowdfunding raise ever `9maybe behind Brewdog)

• Won a LOAD of fintech marketing awards

• Also, has the honour of being my cousin

Alex & Simon have really built Chip (https://getchip.uk) differently through a clear idea of their audience, very smart, very deliberate way of cultivating that audience & a relentless focus on building a great product for that audience.

Expect to learn…

• The power of crowdfunding done right

• How to build a true loyal audience

• What all these Forbes & British Banking awards have done to his ego ;)