Every year it happens. You head into January full of intention – new planner, new strategy, new promise that this is the year your marketing finally feels organised and intentional. And then by mid-February… you’re right back in reactive mode wondering what the hell happened. In today’s episode of the How I Do Content Podcast, I’m breaking down why this cycle keeps repeating itself – and spoiler alert: it has nothing to do with your motivation, organisation, or discipline. The real reas...
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Every year it happens. You head into January full of intention – new planner, new strategy, new promise that this is the year your marketing finally feels organised and intentional. And then by mid-February… you’re right back in reactive mode wondering what the hell happened. In today’s episode of the How I Do Content Podcast, I’m breaking down why this cycle keeps repeating itself – and spoiler alert: it has nothing to do with your motivation, organisation, or discipline. The real reas...
210. Clear Over Clever: Copywriting Tips to Build Authority and Sell Your Services with Sarah Marriott
How I Do Content
49 minutes
3 months ago
210. Clear Over Clever: Copywriting Tips to Build Authority and Sell Your Services with Sarah Marriott
Let’s be real – there’s a lot of advice online about how to “build authority” in your content. Advice like… Show up every day and the right people will find you… Just keep adding value and it’ll pay off eventually…. Talk about your client results more… But no one tells you the practical things you can do to actually “build authority” through your copy and content. Until now! Because on today’s episode of the How I Do Content Podcast I’m joined by the magical Sarah Marriott. Sarah ...
How I Do Content
Every year it happens. You head into January full of intention – new planner, new strategy, new promise that this is the year your marketing finally feels organised and intentional. And then by mid-February… you’re right back in reactive mode wondering what the hell happened. In today’s episode of the How I Do Content Podcast, I’m breaking down why this cycle keeps repeating itself – and spoiler alert: it has nothing to do with your motivation, organisation, or discipline. The real reas...
