Caleb Clayton has lived just about every role you can have in franchising — from working the counter at a Pelican’s Snowballs to becoming a franchisee at 25, to helping scale the brand from 10 units to more than 200 locations nationwide. He’s led franchise development across multiple national systems, trained new owners, worked with area developers, and seen firsthand what separates great operators and great franchisors from the rest. Now he’s bringing that experience to Franzy. In this episode, Caleb shares why he believes the franchise industry is overdue for real innovation, what buyers still get wrong about the discovery process, and why he joined Franzy to help build a more transparent, data-driven, and democratized path to business ownership. We get into: • Caleb’s unexpected entry into franchising and how it shaped his career• The biggest misconceptions first-time buyers have when researching brands• What top franchise operators consistently do differently• Why home services and senior care are becoming the most resilient categories• The gaps in today’s franchise discovery process — and how Franzy is fixing them• Why he’s excited about building tools that level the playing field for everyday buyers If you want a real, on-the-ground look at franchising from someone who’s been an operator, a developer, and now an advisor at Franzy, this episode is packed with insight.