Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy]. It’s a word I coined 13 years ago to describe a wishy-washy marketing claim. The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on. But after you read them or hear them you realize – they don’t really say anything at all. So I loved this lesson I read in a podcast guest a...
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Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy]. It’s a word I coined 13 years ago to describe a wishy-washy marketing claim. The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on. But after you read them or hear them you realize – they don’t really say anything at all. So I loved this lesson I read in a podcast guest a...
Online Marketing for SMBs and Digital Agencies: Serving everyone serves no one (episode #152)
How I Made it in Marketing
55 minutes
2 months ago
Online Marketing for SMBs and Digital Agencies: Serving everyone serves no one (episode #152)
The total addressable market. TAM. We sometimes think the bigger the better, right? Hey, it means I can go to potential investors with a more impressive number. But too large a total addressable market can hinder success. As this episode’s guest says, “serving everyone serves no one.” To hear the story behind that lesson, and many more lesson-filled stories, I talked to Itai Sadan, CEO & co-founder, Duda [https://www.duda.co/]. Duda has raised $100 million, including most recently $...
How I Made it in Marketing
Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy]. It’s a word I coined 13 years ago to describe a wishy-washy marketing claim. The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on. But after you read them or hear them you realize – they don’t really say anything at all. So I loved this lesson I read in a podcast guest a...
