When Jason and Heather decided to open their brewery in Indiana they, like most of us, decided to do it their way. They looked at what existed and targeted providing their community with something new.
Jason made beer styles that he respected in traditional ways. That meant lower abv beers with flavor and consistency. The couple decided to specialize in their food offerings and target an underserved demographic in their market. That meant building one of the only vegan breweries I’ve ever heard of.
While their niche within a niche might be smaller than the one you set out to fill, in a way, every craft brewery does exactly this. They look at what they perceive as the boring and stale market that currently exists and dream up something new and exciting that will attract customers and their credit cards.
Jason hit all the road blocks head-on and did so very publicly. After fighting against Covid, toxic masculinity and a suboptimal location, he and Heather finally lowered the curtain on Escape Velocity Brewing in the summer of 2023.
There’s a lot to learn here so open up and listen in. This is the story of Jason Behanna and Lafayette, Indiana’s late Escape Velocity Brewing.
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Escape Velocity Brewing Opening Announcement
Episode Sponsored by:
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