In 2023, the Australian Beer market was shocked by the announcement that a beloved brewery that had been awarded close to 40 medals for their beer was shutting down.
After 9 years blazing the path of Australia’s craft beer scene, Exit Brewing was planning to exit the brewing industry.
Around 2010, Grum & Frase had been inspired to start a brewery after spending time in Europe immersed in their beer culture. 4 years later they released their first beer, a saison. As their company grew, they expanded to an off-site taproom, followed by national and then international distribution.
But, like most of us, they couldn’t seem to find whatever rock profitability was hiding under. They tried rebrands, new beers, new partnerships. Frase left to get a real job.
I sat down with Grum to find out what happened, what went wrong and what the future of the Australian Craft Beer scene looks like. Hint: Grum exited it.
So open your minds and ears and listen to the story of Craig "Grum" Knight and Melbourne Australia’s Exit Brewing.
Exit Brewing Facebook
Exit Brewing Instagram
Exit Brewing X
Exit Brewing Opening Announcement
Exit Brewing Closing Announcement
Episode Sponsored by:
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