Pono Brewing of Portland Oregon was conceived as a lifestyle as much if not more than a beer brand. The beers were lively, fun, inventive and everything a craft brewery should be.
Larry Clouser and his partners grew from humble beginnings as a contract brewery to statewide distribution to opening a brewpub/restaurant before finally closing the doors in 2023.
Larry’s story covers contract brewing in a market that wasn’t sure how it felt about it. And partners that struggled to decide how they felt about it. We’ll touch on partnerships in general and the financial pitfalls in particular. Hell, we’ll even get on Kool-aid beers before we’re done talking today.
When Pono Brewing finally poured it’s last beer, Larry faced head-on the same anxiety and depression many of of did.
But with the help of friends and family, he overcame the hardships, rose back up and is now on the path to creating a less stressful life for his family. And his openness and honesty will hopefully help you consider the role of your family on your current or future dream of owning a craft brewery.
Thanks to Larry’s priceless lessons and advice all of us will have a better understanding of How NOT To Start A Damn Brewery.
Episode Sponsored by:
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