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How Stories Happen
Jay Acunzo
55 episodes
2 weeks ago
Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.
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Marketing
Business,
Entrepreneurship
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All content for How Stories Happen is the property of Jay Acunzo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.
Show more...
Marketing
Business,
Entrepreneurship
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/fe/e0/e9/fee0e98a-e8b7-1cc7-357b-941f7772b791/mza_4254704434598026254.jpg/600x600bb.jpg
Dorie Clark: How to turn expertise into breakthrough ideas
How Stories Happen
38 minutes
6 months ago
Dorie Clark: How to turn expertise into breakthrough ideas

This episode is a total blast and tour de force from one of the world's foremost business communicators, Dorie Clark! Dorie is a Wall Street Journal bestselling author, a contributor to the Harvard Business Review, a communication coach and mentor for world-class leaders, and a keynote speaker who has consulted with or spoken for Google, Microsoft, Morgan Stanley, Yale University, and the World Bank.

In this episode, you'll hear a signature story Dorie uses in support of her premise and her book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World. Together, we dissect what makes the story work, as well as discuss:

  • How to source and develop stories for your work
  • The formula thinkers like Dorie and Malcolm Gladwell use to turn expertise into powerful ideas
  • The 3 components of being recognized for your expertise

...and more.

Dorie is an exceptional communicator who has shared her ideas all over the world. You're in for a treat!

Learn more about Dorie and buy her incredible books at dorieclark.com.


***

ABOUT ME, JAY ACUNZO:


I help my clients package and communicate their expertise to differentiate & resonate, so it’s easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you’ll build your business on the impact of your ideas, not the volume of your marketing.

Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.

Subscribe to my free newsletter at jayacunzo.com


Work with me one-on-one to fix your message or nail your next speech: jayacunzo.com/services


Book me to speak to your group: jayacunzo.com/keynotes


Connect with me on social: LinkedIn, Instagram, Bluesky


***


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How Stories Happen
Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.