From studying the works of Walt Whitman to crunching numbers at ESPN, Ben Checketts’ diverse background in English literature and sports marketing gives him a unique perspective on building brands that stand out. As the Creative Director and Co-Founder of Rhone, he is shaking up the activewear space with his approach and steeping the brand in the cause for Men’s mental health. On this week's How The F**k Did You Get That Job?, Ben takes us on a ride through the creation of Rhone. He shares the lightbulb moment that sparked the idea, the challenges of turning that vision into a reality, and the bold moves that have set Rhone apart in a sea of activewear brands.

Here's what we cover:

- [05:51] The lightbulb moment behind launching Rhone - [09:33] Turning an idea into a fully realized brand - [12:04] Aligning Rhone with the cause of mental health - [15:39] Making men's mental wellness a core part of the brand - [23:14] Scrappy marketing moves in the early days [29:56] The decision to expand into women's activewear - [34:28] What's next for Ben and Rhone