Agencies: duostrategyla.com and pblcmedia.com
CEOs: Taylor Kratz, Grant McNaughton, Jon Farah
Situation: Jon needed to grow his client base, and he knew partnerships was the way to get there quickly.
Result: A successful partnership between two agencies that resulted in net new business and higher client retention.
Listener takeaways:
Why Jon went right into partnerships with larger agencies as his growth strategy
How white label vs collaborative strategic partnerships differ.
How to set up the billing relationship between partners and clients.
Finding and converting a first shared customer.
Creating a shared process to find more successes.
Why it’s important they made Jon client-facing and not
How Jon’s expertise in marketing and the tech stack enabled their early success.
What they did wrong.
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