Breaking Into an Untapped Market w. Lekha Vyas

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How They Scaled It

Right Left Agency

26 episodes

1 week ago

Welcome to How They Scaled It, where scaling is done with both sides of the brain. Join host Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SAAS sectors. We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success. If you’re a business owner, marketing leader, or entrepreneur eager to learn the ins and outs of scaling and thriving in the digital space, this podcast is your corner of the internet dedicated to helping you learn from the best.

Entrepreneurship

Business

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Entrepreneurship

Business

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Breaking Into an Untapped Market w. Lekha Vyas

How They Scaled It

40 minutes 34 seconds

9 months ago

Breaking Into an Untapped Market w. Lekha Vyas

How do you build a skincare brand that breaks stigma and empowers men to look and feel their best? In this episode, I chat with Lekha Vyas, the founder and CEO of Elvy Lab, a groundbreaking men's skincare brand she launched in 2022. Lekha's journey from working with beauty giants like L'Oréal, Estée Lauder, and Chanel to becoming a trailblazing entrepreneur is inspiring. Today, Lekha is well on her way to scaling Elvy Lab into a legacy brand with lasting impact in the cosmetic hygiene market.

00:37 Introducing Laika Vyas and Elvy Lab

01:09 Laika's Journey in the Beauty Industry

05:11 Identifying the Gap in Men's Skincare

07:53 Challenges and Strategies in Men's Grooming

20:07 Transitioning from Big Brands to Startups

21:04 Recognizing Burnout and Embracing Slow Days

21:25 The Rewards and Challenges of Being a Founder

22:17 The Importance of Growth and Small Wins

24:15 Advice for Aspiring Founders

35:09 The Reality of Retail and Advertising Costs

36:52 Final Reflections and Advice

Follow Courtney and Lekha:

Connect with Courtney:

LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/

Website: https://rightleftagency.com/about/gma

Connect with Lekha:

LinkedIn: https://www.linkedin.com/in/lekhavyas/

Website: https://elvylab.com/

Lekha’s Instagram: https://www.instagram.com/lekahontas/?hl=en

Elvy Lab’s Instagram: https://www.instagram.com/elvy_lab/?hl=en