Scaling a Luxury Brand w. Lita Cunningham

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How They Scaled It

Right Left Agency

26 episodes

1 week ago

Welcome to How They Scaled It, where scaling is done with both sides of the brain. Join host Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SAAS sectors. We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success. If you’re a business owner, marketing leader, or entrepreneur eager to learn the ins and outs of scaling and thriving in the digital space, this podcast is your corner of the internet dedicated to helping you learn from the best.

Entrepreneurship

Business

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Entrepreneurship

Business

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Scaling a Luxury Brand w. Lita Cunningham

How They Scaled It

46 minutes 20 seconds

8 months ago

Scaling a Luxury Brand w. Lita Cunningham

In this episode of How They Scaled It, Isit down with Lita Cunningham, founder and CEO of Lalais, a luxury skincare brand redefining solutions for misunderstood skin.

From her corporate HR career to creating an award-winning skincare brand, Lita shares how a personal frustration with available skincare options led her to take a leap into entrepreneurship. In just 13 months, Lalais has landed in Neiman Marcus, made it onto Oprah’s Favorite Things, and won multiple industry awards.

00:00 Introduction and Personal Story

00:22 Welcome to How They Scaled It

00:42 Meet Lita Cunningham

01:06 From Corporate HR to Entrepreneur

04:26 Developing the Perfect Skincare Formula

09:17 Challenges and Triumphs in Product Development

15:22 Retail Success and Oprah's Favorite Things

21:34 Creating a Luxury Customer Experience

26:46 Overcoming Entrepreneurial Challenges

32:38 Future Plans and Advice for Founders

42:27 Conclusion and Final Thoughts

Follow Courtney and Lita:

Connect with Courtney:

LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/

Website: https://rightleftagency.com/about/

Connect with Lita:

LinkedIn: https://www.linkedin.com/in/lita-cunningham-21074813/

Instagram:@glamlitanyc

Follow Lalais:

Website:lalais.com

Instagram: @lalaisskincare