Customer behavior, identity, and emotions have the biggest impact on the success or failure of your marketing efforts. Still, so many businesses are unable to account for consumer psychology. This week on How They Scaled It, I had the absolute pleasure of chatting with Sarah Levinger, a Forbes-featured consumer behavior analyst, creative strategist, and performance creative consultant. Sarah is an expert at bridging the gap between psychology and marketing, helping D2C brands like Hexclad, True Classic, Fabletics, and others boost their paid advertising ROI by creating deep emotional connections with their customers. Now, she’s at the head of Tether Insights, where she helps other businesses apply behavioral science to produce faster and more meaningful results.
00:00 Introduction
00:38 Meet Sarah Levinger: Consumer Behavior Expert
03:37 The Power of Emotional Connections in Marketing
13:10 The Role of Surveys and Reviews
17:32 Understanding Generational Differences
22:19 Balancing Psychology and Authenticity in Branding
26:46 The Evolution of Trust in Brands
29:34 The Importance of Humanizing Your Brand
32:48 Future Consumer Expectations
35:34 Behavioral Analysis in Marketing
48:25 Advice for Aspiring Entrepreneurs
50:55 Conclusion and Final Thoughts
Follow Courtney and Sarah:
Connect with Courtney:
LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/
Website: https://rightleftagency.com/about/
Connect with Sarah:
Tether Insights: https://www.tetherinsights.io/
LinkedIn: https://www.linkedin.com/in/sarahlevinger