This week the lads are delighted to be joined by sync expert, Tom Stingemore. In his own words he is “a long time major label, major publishing sync person. Pushing on eighteen years of doing sync for the world’s greatest artists and songwriters - in my own biased opinion.” We have to say we agree!

Tom has worked on some of the most iconic syncs during his time at Universal Records, BMG and Hypnosis such as the famous John Lewis Christmas ads and the iconic iPod adverts. However times are changing and brands are no longer making one or two big adverts a year, they’re making hundreds of pieces of branded content. Is traditional sync licensing able to keep up with the increasing demand? Or will brands and advertising companies start to opt for royalty free music? Tom tells us all about the inspiration behind his new company ALLOY sync distro. and what he’s doing to streamline the licensing process for commercial music in the social media age. 

@tomstinge @alloysyncdistro

https://www.alloysyncdistro.com/

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