What transforms a lone visionary into the leader of a movement?

In this episode, Chris and Anthony unpack the first follower principle and reveal what early believers are actually buying when they choose to follow you. Spoiler: it's not your product, your pitch, or even your vision. It's the identity upgrade they get from being first.

You'll discover why Infusionsoft's early customers weren't buying software but buying proof they were "real marketers." You'll learn the difference between the Forrest Gump approach to building followers (just be so visionary people show up) and the tactical approach (manufacture the movement), and why neither works alone. And you'll understand why authenticity isn't optional: manufactured personas collapse when flaws surface, while honest vulnerability creates durable followings.

Whether you're trying to attract your first customer, your first investor, or your first employee, this episode reveals what makes someone genuinely followable.