Welcome to ‘How to Scale’, the podcast focused on helping purpose-led software companies to successfully Scale-Up hosted by Jens Düing, one of the Senior Partners at Frog Capital.
For more than 10 years we have developed a solid understanding of the common challenges that scale-up companies face. With our group of operating partners, who have learnt from years of experience, we have created the Scale-Up Methodology, which brings together insights and tools to help improve companies’ probability of success of reaching sustainable profitability. Each podcast looks at a different challenge that all companies will face on their way to scale.
Register on our website for updates on new episodes of the podcast with other related content from our Operating Partners and the Scale-Up Methodology.
We welcome all feedback, questions or topic suggestions for us to cover in future episodes, so please email us any time.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to ‘How to Scale’, the podcast focused on helping purpose-led software companies to successfully Scale-Up hosted by Jens Düing, one of the Senior Partners at Frog Capital.
For more than 10 years we have developed a solid understanding of the common challenges that scale-up companies face. With our group of operating partners, who have learnt from years of experience, we have created the Scale-Up Methodology, which brings together insights and tools to help improve companies’ probability of success of reaching sustainable profitability. Each podcast looks at a different challenge that all companies will face on their way to scale.
Register on our website for updates on new episodes of the podcast with other related content from our Operating Partners and the Scale-Up Methodology.
We welcome all feedback, questions or topic suggestions for us to cover in future episodes, so please email us any time.
Hosted on Acast. See acast.com/privacy for more information.

In the new episode of Frog's How to Scale podcast, we are proud to introduce Amanda Stainton, Frog's new Operating Partner focused on People and Culture.
Amanda has spent the last 18 months contributing to due diligence projects and supporting some of Frog's portfolio companies. She has over 30 years' experience leading people and culture teams across a wide range of blue chip businesses and is now focused on the importance of people and culture in the growth stage.
The People and Culture function is a strategically important part of Scale-Up alongside Product, Sales, Tech, Marketing and Finance provided it is executed properly. Far from pink and fluffy. The critical success factor is how it is aligned and integrated with the business as a whole. Initiatives have to show value and benefit and be clearly linked to business objectives.
Amanda covers 3 key focus areas in the podcast to help Scale-Ups get the best out of People and Culture initiatives, which are:
We cover these topics and many others extensively in How to Scale, Frog’s library of Scale-Up insights created over the last 5 years, including further episodes of the podcast and Scale-Up toolkits from our other Frog Operating Partners.
Try our new AI search engine to ask your Scale-Up questions and get a tailored response generated from our Operating Partners' toolkits, podcasts, articles and videos.
Subscribe to our podcast or follow us on LinkedIn to ensure you never miss a new episode.
We welcome all feedback, questions or topic suggestions for us to cover in future episodes, so please email us. We’d love to hear from you.
Hosted on Acast. See acast.com/privacy for more information.