The odds of you succeeding with new ventures or ideas out of the gate is low. It’s not fun but it’s true.

Even if your idea is good, it might be adjacent to the one the market wants. A small set of tweaks and iterations to the format, offer, or audience might just be what it needs to take off.

And that’s empowering! It means you’re not alone. Nobody figures everything out right away.

It’s easy to get frustrated when things aren’t clicking for you—especially when you’re trying something new that you feel really passionate about.

It can feel like two steps forward and one step back. We look around for answers but get frustrated when nobody offers the magic pill.

There is no magic pill, only iteration and innovation.

We have to hold our vision strong while simultaneously being loose about our best ideas. It’s a fine line between a steadfast vision and being oblivious to what the market wants.

If you are willing to iterate and innovate continually, it’s only a matter of time before your vision and what your audience wants are in complete alignment.

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