In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal exactly how to grow your podcast on Spotify without spending a penny. With Spotify’s creator tools leveling up fast, podcasters now have access to game-changing features like video podcasting, clickable thumbnails, and algorithm-boosted clips.
James and Alex unpack how these tools can supercharge discoverability, increase engagement, and even lead to viral growth, sharing a real-life example of a clip that pulled in 180,000 downloads overnight. They also explain Spotify’s monetisation model, why it’s the only major platform investing heavily in podcast creators, and how you can leverage it to build a loyal audience while generating revenue.
Whether you’re just starting or looking to scale, this episode gives you the step-by-step tactics to get more reach, more listeners, and more opportunities without blowing your budget.
What You'll Learn in This Episode:
How to grow your podcast on Spotify without spending money
Why Spotify’s algorithm boosts creators who use new tools
How to upload and optimise video podcasts for maximum reach
The power of clickable thumbnails and viral clips
How a single clip generated 180,000 downloads overnight
Spotify’s monetisation model and how to activate it
Tips for repurposing content for multiple platforms efficiently
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Key Takeaways:
Spotify is the only major podcast platform currently investing heavily in creator tools and discoverability.
Adding video, thumbnails, and clips increases algorithmic reach and attracts new audiences.
Clips aren’t just for social media, Spotify uses them to drive traffic to full episodes.
Monetisation opportunities now rival YouTube, with ad revenue and premium subscriber share.
The upload process is similar to YouTube, so it’s easy to integrate into your current workflow.
Join the Conversation:
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In this show, we discuss:
podcast lead generation, podcast monetisation, podcast strategy, how to grow a podcast, podcast marketing, B2B podcasting, podcasting for business, podcast tips for beginners, start a podcast, grow podcast audience, podcast sales funnel, podcast guest strategy, podcast cta, content repurposing, alex chisnall, james burtt, start grow monetise your podcast, podcast tips 2025, how to monetise a podcast without ads