In this episode of Start, Grow and Monetise Your Podcast, Alex Chisnall and James Burtt share how to transform a single podcast episode into a full content marketing machine. They explain how one ten minute recording can generate nine or more pieces of content, from short clips to blogs, carousels, and LinkedIn posts. Discover how to use tools like Opus Clip, Riverside, and Canva to repurpose episodes into engaging video, social media snippets, and articles. Alex and James also highlight why consistency matters more than perfection, why the 80/20 rule is key for content creation, and how audience engagement can be built with even simple, “good enough” posts. If you want to scale your podcast and brand visibility without endless time or budget, this is the episode for you.
What You'll Learn in This Episode:
How to turn one podcast episode into multiple content assets
Why consistent posting builds credibility and trust even without likes or comments
How to use AI tools like Opus Clip for quick clip generation
Why short form content drives attention for long form episodes
How Gen Z and Millennial audiences prefer video content
The importance of A/B testing thumbnails and titles for better engagement
Why “good enough” content often wins using the 80/20 rule
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Key Takeaways:
A ten minute podcast can fuel an entire week of marketing content
Consistency of posting builds authority even if engagement looks low
Video content attracts younger demographics and boosts discoverability
AI editing and clipping tools save time and money while improving reach
Repurposing content across LinkedIn, Instagram, YouTube, and blogs maximises value
Good enough content is better than waiting for perfection
Join the Conversation:
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In this show, we discuss:
podcast marketing, repurpose podcast content, podcast growth strategies, content marketing for podcasts, how to grow a podcast, podcast tips 2025, opus clip tutorial, ai tools for content creators, podcast content repurposing, short form podcast clips, long form podcast strategy, podcast promotion ideas, podcast content marketing, start grow monetise podcast, alex chisnall, james burtt