Paid advertising can be one of the fastest ways to grow your podcast audience, yet most podcasters never touch it or waste money on ineffective boosted posts. In this episode of Start Grow and Monetise Your Podcast, Alex Chisnall and James Burtt reveal how to use paid ads strategically to attract listeners, test content, and understand your audience. From Spotify ads to YouTube campaigns, Google and Meta ads, LinkedIn targeting, and platforms like Mowpod, you will learn how to spend wisely, test effectively, and measure results. With case studies and real world examples, this episode shows you how to maximise ROI and use paid ads to build a podcast that grows faster and reaches the right audience.
What You'll Learn in This Episode:
Why boosted posts waste money and what to do instead
How to use Spotify ads to target podcast listeners already on the platform
The pros and cons of YouTube ads, Google ads, Meta ads, and LinkedIn ads
How Mowpod drives traffic with banner ads and landing pages
The importance of landing pages and clear calls to action
How to use small budgets to gather valuable demographic data
Why testing thumbnails, formats, and messaging improves click through rates
How to measure ROI and identify what drives downloads and engagement
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Key Takeaways:
Do not rely on boosted posts. They deliver poor results and waste money.
Meet your audience where they already are, such as Spotify or YouTube.
Use advertising platforms with precise targeting and clear conversion goals.
Landing pages give listeners context and improve conversion rates.
Even small ad budgets can reveal detailed audience insights.
Testing creative elements like thumbnails and formats improves performance.
Always measure results to understand what works before scaling spend.
Join the Conversation:
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In this show, we discuss:
podcast ads, paid advertising for podcasts, podcast growth strategies, Spotify podcast ads, YouTube ads for podcasts, podcast promotion 2025, google podcast ads, Meta podcast ads, LinkedIn podcast promotion, Mowpod advertising, podcast marketing tips, podcast ROI, how to grow a podcast, podcast promotion strategies, marketing for podcasters, entrepreneurs growing podcasts, podcast community building, podcast discoverability