In this episode of Start, Grow, Monetise Your Podcast, Alex Chisnall and James Burtt dive deep into the age-old debate: podcasting or YouTube? What's best for your brand? Discover why this isn’t a battle but a blueprint for growth. Whether you’re an audio-first creator or video-savvy entrepreneur, learn how leveraging both platforms can boost your reach, authority, and revenue. From real client success stories to the surprising truth about demographics, platform algorithms, and monetisation—this episode is packed with value for podcasters and creators who want to scale smarter and faster.

What You'll Learn in This Episode:

• The core differences between podcasting and YouTube—and how to choose based on your goals

• Why you shouldn’t fear splitting your audience across platforms

• How to repurpose content effectively for both audio and video formats

• Monetisation strategies that work on YouTube and podcasting (even with small audiences)

• How demographics vary across platforms—and what that means for your strategy

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Key Takeaways:

1. Podcasting and YouTube are complementary, not competitive—use both to maximise growth.

2. Demographics differ drastically: YouTube skews younger and male, while podcasts attract a broader mix.

3. Repurposing is gold: Done right, one piece of content can dominate multiple platforms.

4. Monetisation doesn't need big numbers—it's about targeting and authority.

5. Platform-specific formatting matters—tailor your thumbnails, episode art, and structure for success.

Recommended Tools & Resources:

• YourPodcastCourse.com: 55+ on-demand videos teaching you how to launch, grow, and monetise your podcast, even with zero experience.

• 🛠️ Tools to explore: YouTube Studio, Anchor by Spotify, Headliner.app (for audiograms), and TubeBuddy for video SEO.

• 🔗 Use YouTube Shorts + podcast snippets to cross-promote platforms and grow discoverability.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

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