In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal the complete strategy for repurposing podcast content to dramatically increase reach, boost brand awareness, and position yourself as a thought leader.
From using AI tools like Otter.ai and ChatGPT to generating blog posts, carousels, and viral short-form clips for YouTube Shorts, Instagram Reels, and TikTok—this is your step-by-step blueprint for turning one episode into a month’s worth of engaging, multi-platform content. Whether you're a new podcaster or scaling a growing show, these actionable tips will help you work smarter and get more visibility with less effort.
What You'll Learn in This Episode:
The smartest way to repurpose podcast episodes for multi-platform content
How to use Otter.ai for accurate transcriptions
How to turn transcripts into blogs, newsletters, and social posts
The power of YouTube Shorts, Instagram Reels, and TikTok clips
How ChatGPT can help you build a week’s worth of content in under an hour
The benefit of batch content creation and scheduling tools
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Key Takeaways:
Repurposing content helps you extend the life and reach of every episode.
Use transcription tools like Otter.ai to kickstart content creation.
Short-form video content is crucial for discoverability in today’s algorithm-driven platforms.
AI tools like ChatGPT can streamline and scale your content marketing efforts.
Batch-creating content monthly saves time and boosts consistency.
Recommended Tools & Resources:
Otter.ai – AI-powered transcription tool
ChatGPT – Generate blog posts, carousels, captions, and LinkedIn articles
YouTube Shorts / Instagram Reels / TikTok – Platforms to distribute short-form clips
Gary Vee Content Deck – Framework for scaling macro to micro content
YourPodcastCourse.com – Access to a dedicated training video on repurposing podcast content
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.
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YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
how to repurpose podcast content, podcast content marketing, podcast marketing strategy, grow your podcast, AI for podcasters, how to use ChatGPT for podcasts, podcasting tips, how to use Otter.ai, YouTube Shorts for podcast, Instagram Reels podcasting, TikTok podcast clips, start grow monetise podcast, podcast content creation tools, podcast growth hacks