In this episode, we have another South African founder who has gone to the US to take their startup onto the global stage. Louis is passionate about learning and is creating a startup to motivate and reward people for reading non-fiction books. His startup, Bookt, has created an interactive way for people to read the best non-fiction books while connecting them to a community of readers allowing for sharing insights into a practical experience of the insights provided by the book. It's a great concept and Louis shared some absolute gold in his thinking and approach to building his startup. It's on for the books. Sponsor: https://cryptocoffee.co.za/ Fill in this form if you would like the opportunity to be a sponsor: https://forms.gle/NSX9WpPGrUkmYGDp9 The Open Letter Team: theopenletter.io https://www.linkedin.com/in/bobby-sequeira/ https://www.linkedin.com/in/renier-kriel/ Guest Links: https://www.linkedin.com/in/louis-neil/ https://bookt.app/ 00:00 Welcome 02:05 Intro to Bookt 10:16 Got-to-market strategy for Bookt 15:56 Taking on corporates - some nifty insights and tips 20:24 How to conduct research in your industry 22:44 How you should approach competition 27:05 The big South African corporate call out 30:24 B2B: Find your champion 37:21 Minimal Sellable Product - when were you ready to launch 40:43 Why go to San Francisco 43:37 Book recommendations