Setting the Foundation for Growth in Your Early-Stage Startup | Geoff Forbes

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How would you build it?

How Would You Build It?

113 episodes

5 days ago

A weekly show where we bring you founders, builders and innovators to share their expertise on how they would overcome challenges and build products and tech businesses.

Business

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A weekly show where we bring you founders, builders and innovators to share their expertise on how they would overcome challenges and build products and tech businesses.

Business

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Setting the Foundation for Growth in Your Early-Stage Startup | Geoff Forbes | Zuzo

How would you build it?

48 minutes 42 seconds

5 months ago

Setting the Foundation for Growth in Your Early-Stage Startup | Geoff Forbes | Zuzo

What if your Product is a 'vitamin' and not a 'Painkiller'? In this episode, we talk to the head of Growth Geoff Forbes from Zuzo, a platform helping companies recognise their employees in meaningful ways by allowing co-workers to give eachother gifts of recognition.We dive into the challenges and realities of early growth when your product isn’t a silver-bullet solution, how dogfooding internally can sharpen your product, and the lessons learned from taking a product from zero to one..

Connect with the Hosts:

https://www.linkedin.com/in/bobby-sequeira/

https://www.linkedin.com/in/renier-kriel/

Guest Links:

https://www.zuzocard.com/

00:00 Intro01:39 Peer recognition as a product05:24 Vitamin vs Pain Killer08:45 Selling to remote vs co-located teams10:00 Zero to One 14:30 Pivoting strategies early on19:10 Is GTM a formula?23:03 Feedback loops25:57 Delivering in promises31:36 Dogfooding40:16 Starting a movement