Steven Lawther has worked in communications since he left university.

Having mainly worked in politics in Scotland and Northern Ireland, Steven explains just how important it is to fully understand the message you are wanting to convey. With a huge wealth of experience in setting up and working with focus groups, Steven talks about the process required to test messages and listen to the intended audience to really hone in on the detail of the ad campaigns and messages he has been part of creating.

Steven talks through his experiences in working in polarised political environments and how valuable it is to listen to all sides and to gain that insight into how people are thinking and feeling before you speak to them.

We talk all about the value and power tone and language can have as well as easy mistakes we can all fall into when trying to communicate with a large and diverse audience.

If you want to contact Steven then you can find his details through his website - https://redcircle.org.uk/index.php

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