Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value. The discussion also covers compensation and incentives for partner professionals. Key takeaway: prioritize cross-functional collaboration and build strong inter-team relationships for partnership success. Takeaways Prioritize cross-functional collabo...
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Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value. The discussion also covers compensation and incentives for partner professionals. Key takeaway: prioritize cross-functional collaboration and build strong inter-team relationships for partnership success. Takeaways Prioritize cross-functional collabo...
61 - The Bow Tie Effect: How Partnerships Can Drive Customer Advocacy - Will Taylor
Howdy Partners
29 minutes
2 years ago
61 - The Bow Tie Effect: How Partnerships Can Drive Customer Advocacy - Will Taylor
Will Taylor introduces the concept of the "bow tie effect.” It focuses on maximizing the value of partnerships throughout the entire buyer's journey. He explains that partnerships should not be limited to pipeline generation and revenue, but should also aim to create brand ambassadors and advocates. Will discusses how including partners at every stage of the bow tie journey can enhance the customer experience, drive more value, and increase alignment between teams. He emp...
Howdy Partners
Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value. The discussion also covers compensation and incentives for partner professionals. Key takeaway: prioritize cross-functional collaboration and build strong inter-team relationships for partnership success. Takeaways Prioritize cross-functional collabo...
