Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value. The discussion also covers compensation and incentives for partner professionals. Key takeaway: prioritize cross-functional collaboration and build strong inter-team relationships for partnership success. Takeaways Prioritize cross-functional collabo...
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Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value. The discussion also covers compensation and incentives for partner professionals. Key takeaway: prioritize cross-functional collaboration and build strong inter-team relationships for partnership success. Takeaways Prioritize cross-functional collabo...
62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse
Howdy Partners
54 minutes
1 year ago
62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse
Isaac Morehouse and Will Taylor reflect on the year 2023 and the impact of partnerships in the world of nearbound marketing. Will highlights the importance of partnerships in the buyer's journey and introduces the concept of the bow tie model, which maps out the stages of the buyer's journey and identifies the best types of partners for each stage. Isaac and Will emphasize the need for partner people to take the lead in implementing nearbound plays and driving the success of partnerships with...
Howdy Partners
Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value. The discussion also covers compensation and incentives for partner professionals. Key takeaway: prioritize cross-functional collaboration and build strong inter-team relationships for partnership success. Takeaways Prioritize cross-functional collabo...
