Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value. The discussion also covers compensation and incentives for partner professionals. Key takeaway: prioritize cross-functional collaboration and build strong inter-team relationships for partnership success. Takeaways Prioritize cross-functional collabo...
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Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value. The discussion also covers compensation and incentives for partner professionals. Key takeaway: prioritize cross-functional collaboration and build strong inter-team relationships for partnership success. Takeaways Prioritize cross-functional collabo...
Episode 73: The Modern Interconnectedness of Brand, Employee Advocacy, and Ecosystems - Ed Ceballos
Howdy Partners
42 minutes
1 year ago
Episode 73: The Modern Interconnectedness of Brand, Employee Advocacy, and Ecosystems - Ed Ceballos
Ed Ceballos joins Will and Tom to discuss the evolving landscape of brand partnerships. They explore blending personal and professional lives, social media's influence, and leveraging networks to build trust. Ceballos highlights understanding consumer motivations, personalized strategies, the role of referral programs, and embedding partnerships into go-to-market plans. Takeaways: The blending of personal and professional lives has changed the context in which brands operate, and it is impor...
Howdy Partners
Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value. The discussion also covers compensation and incentives for partner professionals. Key takeaway: prioritize cross-functional collaboration and build strong inter-team relationships for partnership success. Takeaways Prioritize cross-functional collabo...
