HR communications too often fall flat; drowning in a sea of data, facts, and formal language that fails to connect. In this episode, Disruptive HR co-founders Lucy Adams and Karen Moran explore why traditional HR comms so often miss the mark — and more importantly, how you can make yours truly stand out. Lucy and Karen share practical insights on how to transform dry, fact-heavy messaging into communications that cut through the noise, grab attention, and inspire genuine action. They explain why storytelling beats spreadsheets every time when it comes to engagement, and how honesty and authenticity can build far greater trust than polished corporate speak. You'll hear how short, human updates directly from leaders can be more powerful than lengthy newsletters, and why personalising your messages to different employee personas can make all the difference. They also highlight how tapping into employee trust through peer-led communications can amplify your impact, and why ditching jargon in favour of clear, relatable language is critical if you want your messages to land. Packed with real-world examples from organisations like Santander, Dropbox, Coca-Cola, HSBC, and more, this episode offers a fresh and practical guide for anyone who wants to transform the way HR communicates — making it more human, more engaging, and ultimately, far more effective. Disruptive HR Website: www.disruptivehr.com Join the Disruptive HR Club https://disruptivehr.com/the-club/ Email: hello@disruptivehr.com