Huda Kattan Biography Flash a weekly Biography.
Huda Kattan, founder and CEO of Huda Beauty, has found herself navigating some of the year’s most high-stakes brand turbulence. Just in the past week, global headlines have focused on Huda Beauty’s decision to swiftly end a major collaboration with Love Island USA star Huda Mustafa. The partnership, announced less than two months ago and described by Kattan herself in campaign teasers as the “most requested” brand collab, was anticipated to fuel excitement around the new Easy Bake Duo Loose Powder. Yet, the deal came to an abrupt end after Mustafa, during a TikTok Live with her boyfriend, was filmed laughing when a caller used a racial slur targeting her Love Island co-star. In a statement posted November 1 to Instagram, Huda Beauty publicly cut ties with Mustafa, stating, “kindness and humanity are at the heart of everything we do. Unfortunately, one of our recent collaborators has displayed behaviour that does not align with our values. We know many members of our community and team were hurt and offended by these actions.” According to The Independent and Cosmetics Business, all traces of Mustafa’s campaign with the brand were quickly scrubbed from store displays and social channels, highlighting Kattan’s decisive leadership.
The incident spiraled across social media, as fans and influencers dissected both the original livestream and Mustafa’s immediate and later apologies. Olandria Carthen, the target of the slur, addressed the situation on Instagram, explicitly rejecting racism and advocating for accountability. The conversation quickly morphed into a broader examination of what kind of responsibility brands and creators hold when facing racist speech in real-time. Rolling Out and Economic Times covered the online backlash, with some observers noting that Huda Beauty’s tone was not punitive but instead centered on inclusion, diversity, and accountability.
Meanwhile, Kattan herself has not issued a separate personal statement about the Mustafa controversy but has faced her own scrutiny over the summer for a TikTok video on the Israeli-Palestinian conflict, which led Sephora to publicly review their relationship with Huda Beauty, as reported by Cosmetics Business and Israel Hayom. Though the company maintains enormous commercial influence, these dual flashpoints—first around geopolitical commentary, now around internal partnerships—underscore how deeply social and political issues can affect beauty business operations.
On the business front, Huda Kattan has recently reclaimed full ownership of Huda Beauty, a move in June 2025 that consolidates both her financial and creative control, which many industry watchers see as significant for the long-term evolution of her personal brand and product innovation pipeline. There have been no new product launches or public appearances reported in the past 24 hours, with Kattan’s attention presumably focused on reinforcing the brand’s values amid this public aftermath.
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