Huda Kattan Biography Flash a weekly Biography.

Huda Kattan has had a turbulent few days that could shape her long term legacy as much as any product launch. According to CNN and AOL, TikTok recently removed one of her videos for violating its community guidelines after she promoted unfounded conspiracy theories alleging that Israel was behind World War I, World War II, the September 11 attacks, and the October 7 Hamas assault, claims that are demonstrably false and have been condemned as classic antisemitic tropes by groups such as the Anti Defamation League. CNN reports that TikTok confirmed the takedown and that Sephora is now reviewing its relationship with Huda Beauty, a serious development given the brand’s long standing position as a top color cosmetics player in Sephora stores. The American Jewish Committee and other Jewish organizations have amplified clips of the deleted video and publicly demanded that retailers distance themselves from her brand, escalating the controversy from online outrage to a full blown reputational crisis.

Beauty Independent reports that in the wake of the backlash, sales of most Huda Beauty bestsellers on Sephora’s US website slipped in early August, while sponsored search and ad activity for the brand on Sephora.com cratered, suggesting an abrupt pullback in paid promotion. Sephora has disputed the exact sales figures but confirmed to CNN that it is “actively reviewing” the issue, emphasizing that promoting hate or misinformation conflicts with its values. For a founder who recently regained full ownership of Huda Beauty from private equity and whose brand has been projected in trade coverage to generate hundreds of millions in annual sales, any sustained rift with Sephora would be biographically significant, potentially reshaping her distribution strategy and public image.

At the same time, Beauty Independent notes that Huda has doubled down on her self styled role as an outspoken pro Palestinian advocate, previously collaborating with Palestinian artist Saint Levant on a charitable shade of her Faux Filler Jelly Lip Oil and telling followers she is willing to risk her entire business “in search of the truth and justice.” In a more recent TikTok response, she insisted her controversial video was misrepresented, denied any hatred toward Jews, and alleged a smear campaign involving paid influencers, drawing millions of views and a flood of supportive comments from fans.

So as this latest chapter unfolds, Huda Kattan stands at a crossroads where beauty mogul, activist, and lightning rod collide, and the decisions of retailers, consumers, and Huda herself in the coming weeks may define the next act of her biography more than any palette or lip oil ever could. Thanks for listening, and be sure to subscribe so you never miss an update on Huda Kattan, and search the term Biography Flash for more great biographies.

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