Huda Kattan Biography Flash a weekly Biography.
Huda Kattan has spent the past few days at the center of a storm that may become one of the defining chapters of her biography, blurring the lines between beauty mogul, political firebrand, and polarizing public figure. According to The Jerusalem Post, Sephora has now cut ties with Huda Beauty after her viral TikTok in which she promoted conspiracy theories blaming Israel for everything from the World Wars to 9 11 and the October 7 attacks, a move the retailer linked directly to that antisemitic video and the backlash that followed. Beauty Independent reports that even before the formal break, Huda Beauty sales on Sephoras U.S. website had already fallen sharply, with eight of ten bestsellers slipping in the week after her late July TikTok and petitions mounting to have the brand removed from shelves. The South African Jewish Report and other outlets detail how TikTok removed the original video for violating community guidelines, while Huda has since doubled down in follow up clips, insisting there is a smear campaign against her, rejecting the antisemitism label, and framing her position as speaking out for humanity and Palestine.
On social media, her own TikTok and Instagram feeds over the past few days have leaned into that narrative, reposting support from fans and signaling defiance rather than retreat this tone is documented in coverage by Beauty Independent and the South African Jewish Report, though the exact wording of some recent captions and comments remains fluid and should be treated as evolving rather than definitive. There are, as of now, no reliably reported new product launches in the last 24 hours, but several business and industry pieces continue to contextualize her broader trajectory. Scoop Empire notes that after regaining full ownership of Huda Beauty from private equity in 2025, she has tied the brand more tightly to philanthropy, including significant donations linked to Palestine, reinforcing that her activism and business are increasingly fused, not separate lanes. The analytics firm 42Signals recently framed her story as a rise fall and planned rebirth, reporting her intent to fully reassume the CEO role and rebrand the company, a backdrop that makes todays Sephora split feel less like an isolated scandal and more like a pivot point that could permanently reshape where and how Huda Beauty sells.
Commentary in Arabian Business still cites Huda as a case study in how Middle Eastern women entrepreneurs are reshaping global consumer sectors, a reminder that even amid controversy her influence on the industrys power map remains undeniable. There are unverified rumors swirling on social platforms about further retailer boycotts and possible countersuits these have not been confirmed by major outlets and should be treated as speculation until reported by organizations with clear editorial standards.
For now, Huda Kattan stands at a crossroads that future biographers will almost certainly highlight a founder who bought back her brand, tethered it to political conviction, and is now testing how much a global beauty business can bend around one womans beliefs. Thank you for listening, and be sure to subscribe so you never miss an update on Huda Kattan and search the term Biography Flash for more great biographies.
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