Huda Kattan Biography Flash a weekly Biography.
In the whirlwind of beauty industry headlines over the past few days, Huda Kattan has once again proven why she remains one of the most influential figures in the business. The most significant story centers on Huda Beauty decisively ending its high-profile partnership with Love Island USA star Huda Mustafa after just over a month. This move came in response to a widely criticized livestream in which Mustafa and her boyfriend laughed following a racist slur, prompting public outrage and swift calls for accountability. According to Cosmetics Business, Huda Beauty posted on Instagram emphasizing that kindness and humanity are at their core, and Mustafa’s actions were not aligned with those values. The decision was made quickly, with all campaign content deleted and the partnership dissolved—one of the fastest reversals in recent influencer-brand collaborations. Mustafa publicly apologized, calling her laughter a nervous reaction and pledging a donation to the NAACP, but Huda Kattan’s brand made it clear that its principles come first. Laffaz and IMDb also highlighted the backlash and Huda’s strong stance, with many in the beauty community viewing this as a blueprint for brand accountability in the influencer era.
On the business front, Huda Beauty continues to ride high. Traackr’s latest data puts the brand among the top indie beauty players of 2025, credited with exceptional creator retention rates and ongoing cultural relevance. After regaining full ownership of her company earlier this year, as covered by Scoop Empire and Facilities Management Now, Huda Kattan quickly reinstated herself as CEO—her return marked not just by new product launches but by a renewed, streamlined vision for the brand, as Mojeh Magazine reports. The latest rebrand includes discontinuing some existing product lines, such as GloWish, but Huda promises major treats ahead for beauty fans.
Charity remains at Huda’s core. This past week, she unveiled a collaboration with Palestinian singer Saint Levant for a new Faux Filler Lip Oil, named Kalamantina. According to Arab News, the campaign directs proceeds to organizations supporting Palestinian agriculture and cultural preservation, with Huda publicly reaffirming her and the brand’s solidarity with Palestine.
On social media, Huda Kattan’s profile has been equally active. She’s shared candid behind-the-scenes content and continued using her massive platform—over 50 million Instagram followers—to advocate for humanitarian causes and challenge beauty standards. Scoop Empire also notes her consistent openness about her Iraqi heritage, the pressures of the industry, and her determination to prioritize both ethics and impact in every sphere of her work.
While Huda has faced backlash, especially regarding her outspoken support for Palestine, she remains unapologetic, telling The Jerusalem Post and others that advocacy for human rights is not up for negotiation, even when it attracts criticism from major retailers like Sephora who are reportedly reviewing her products.
That’s the pulse on Huda Kattan—a woman balancing billion-dollar ambition with vocal activism, all while leading a global beauty revolution. Thank you for tuning in to this episode of Huda Kattan – Biography Flash. To make sure you never miss an update on Huda Kattan, subscribe now and search the term “Biography Flash” for more great biographies.
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