In this episode, I sat down with senior creative and copywriter Bruno Cisco to dive deep into the real creative impact of AI. We unpacked the evolution of copywriting, the creative pitfalls of overusing AI tools, and how brands can actually stand out when everything is starting to sound the same. Whether you're a junior creative, brand owner, or AI enthusiast, this is a must-listen for anyone navigating creativity in the age of automation. Chapters 06:00 How AI Disrupts Copywriting 15:00 Brea...
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In this episode, I sat down with senior creative and copywriter Bruno Cisco to dive deep into the real creative impact of AI. We unpacked the evolution of copywriting, the creative pitfalls of overusing AI tools, and how brands can actually stand out when everything is starting to sound the same. Whether you're a junior creative, brand owner, or AI enthusiast, this is a must-listen for anyone navigating creativity in the age of automation. Chapters 06:00 How AI Disrupts Copywriting 15:00 Brea...
In this episode, me and my co-host sat down with Malte Lange: certified B2B Marketing Expert and founder of Lead Your Way. With 17+ years of experience and a background in engineering, Malte doesn’t just talk strategy, he implements it. We covered how AI is actually changing B2B marketing workflows today. Chapters 00:00 – Who is Malte Lange 02:45 – The IT + Marketing Blend 06:10 – AI in Action 10:30 – Clients vs. AI: Who’s Driving? 14:00 – Real-World Use Cases 17:15 – Cross-Platform AI Strat...
Human AI Experience
In this episode, I sat down with senior creative and copywriter Bruno Cisco to dive deep into the real creative impact of AI. We unpacked the evolution of copywriting, the creative pitfalls of overusing AI tools, and how brands can actually stand out when everything is starting to sound the same. Whether you're a junior creative, brand owner, or AI enthusiast, this is a must-listen for anyone navigating creativity in the age of automation. Chapters 06:00 How AI Disrupts Copywriting 15:00 Brea...
