In this episode, I sat down with senior creative and copywriter Bruno Cisco to dive deep into the real creative impact of AI. We unpacked the evolution of copywriting, the creative pitfalls of overusing AI tools, and how brands can actually stand out when everything is starting to sound the same. Whether you're a junior creative, brand owner, or AI enthusiast, this is a must-listen for anyone navigating creativity in the age of automation. Chapters 06:00 How AI Disrupts Copywriting 15:00 Brea...
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In this episode, I sat down with senior creative and copywriter Bruno Cisco to dive deep into the real creative impact of AI. We unpacked the evolution of copywriting, the creative pitfalls of overusing AI tools, and how brands can actually stand out when everything is starting to sound the same. Whether you're a junior creative, brand owner, or AI enthusiast, this is a must-listen for anyone navigating creativity in the age of automation. Chapters 06:00 How AI Disrupts Copywriting 15:00 Brea...
Zalando’s AI Models & what this means for Photographers and Studios
Human AI Experience
42 minutes
7 months ago
Zalando’s AI Models & what this means for Photographers and Studios
In this episode, we break down how Zalando, the Berlin-based fashion e-commerce giant, is using AI to transform its marketing engine. From building digital twins to skipping costly photoshoots, we explore how this shift slashed content costs by 90% and reduced production timelines from two months to just a few days. But what does this mean for the creatives behind the scenes? Highlights: Zalando now uses AI-generated content in 70% of its campaigns, cutting production time from 6–8 weeks to j...
Human AI Experience
In this episode, I sat down with senior creative and copywriter Bruno Cisco to dive deep into the real creative impact of AI. We unpacked the evolution of copywriting, the creative pitfalls of overusing AI tools, and how brands can actually stand out when everything is starting to sound the same. Whether you're a junior creative, brand owner, or AI enthusiast, this is a must-listen for anyone navigating creativity in the age of automation. Chapters 06:00 How AI Disrupts Copywriting 15:00 Brea...
