We are at a moment of tremendous change – a change in the way we live, work and relate to one another. We are living in the fourth industrial revolution. The demand for human-centered innovation goes hand in hand with the extraordinary technological advances taking place/available today. With this new chapter in human development, are you or your business ready to step into an inclusive, human-centered future? Welcome to Human-Centered Innovation with Lisa Marceau and Kristine Merz, a podcast that empowers you to find your voice, embrace a range of perspectives, and create meaningful change. An experienced business executive, Lisa Marceau is an expert in leading diverse teams and in guiding collaborations between research and technology. She is a thought leader focused on addressing the profound changes in health, related to the digital native generations. By both understanding the emerging health and healthcare challenges and listening to what digital generations want, she creates meaningful change by addressing important questions about how we will engage with, and modify, healthcare in concept and in practice. Her perspective and research focus are built on over 25 years of conducting and supporting health services and clinical research and producing evidence-based digital tools and programs. Her extensive experience is enhanced by leadership in strategic growth, organizational change, innovative approaches, and operations management. Kristine Merz has a passion for helping clients at significant points of change. Her unique approach entails centering human voices and lived experiences to create clarity, define purpose, and determine a clear path forward. As an entrepreneur and founder of Orange Square, she is on a mission to make brands meaningful by using proven tools that center the audience at every step in the process. She believes in defining value from a customer point of view and in combining research, design, and visualization to create shared understanding and meaning. With a focus on healthcare and education, Orange Square builds business value by creating and managing integrated brand experiences across all touchpoints. A graduate of the Rhode Island School of Design, Kristine is eager to partner and grow with clients with complex problems who are driven by purpose. With the unprecedented changes we are facing, a lot is at stake for both business and employees. Get that clarity so you can identify the right problem and not solve the wrong one. Tune in to Human-Centered Innovation with Lisa and Kristine and discover how you can accelerate the right way to move forward.
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We are at a moment of tremendous change – a change in the way we live, work and relate to one another. We are living in the fourth industrial revolution. The demand for human-centered innovation goes hand in hand with the extraordinary technological advances taking place/available today. With this new chapter in human development, are you or your business ready to step into an inclusive, human-centered future? Welcome to Human-Centered Innovation with Lisa Marceau and Kristine Merz, a podcast that empowers you to find your voice, embrace a range of perspectives, and create meaningful change. An experienced business executive, Lisa Marceau is an expert in leading diverse teams and in guiding collaborations between research and technology. She is a thought leader focused on addressing the profound changes in health, related to the digital native generations. By both understanding the emerging health and healthcare challenges and listening to what digital generations want, she creates meaningful change by addressing important questions about how we will engage with, and modify, healthcare in concept and in practice. Her perspective and research focus are built on over 25 years of conducting and supporting health services and clinical research and producing evidence-based digital tools and programs. Her extensive experience is enhanced by leadership in strategic growth, organizational change, innovative approaches, and operations management. Kristine Merz has a passion for helping clients at significant points of change. Her unique approach entails centering human voices and lived experiences to create clarity, define purpose, and determine a clear path forward. As an entrepreneur and founder of Orange Square, she is on a mission to make brands meaningful by using proven tools that center the audience at every step in the process. She believes in defining value from a customer point of view and in combining research, design, and visualization to create shared understanding and meaning. With a focus on healthcare and education, Orange Square builds business value by creating and managing integrated brand experiences across all touchpoints. A graduate of the Rhode Island School of Design, Kristine is eager to partner and grow with clients with complex problems who are driven by purpose. With the unprecedented changes we are facing, a lot is at stake for both business and employees. Get that clarity so you can identify the right problem and not solve the wrong one. Tune in to Human-Centered Innovation with Lisa and Kristine and discover how you can accelerate the right way to move forward.
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part I
Human-Centered Innovation
29 minutes 36 seconds
4 months ago
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part I
Rebranding and evolving a brand identity to something new isn’t an easy task. Lisa Marceau and Kristine Merz talk about their first meeting during the rebranding of the New England Research Institutes (NERI). They discuss their first encounter and how they learned to ask the hard questions that need to be asked during rebranding. They talk about how rebranding affects the people who sustain a company and what leaders need to understand about these sentiments. They then share their insights on how a human-centered approach can make the rebranding process easier and how it meshes with design. All of these are in the first of a two-part series.For more information about JKAM Investments, visit jkaminvestments.com
Human-Centered Innovation
We are at a moment of tremendous change – a change in the way we live, work and relate to one another. We are living in the fourth industrial revolution. The demand for human-centered innovation goes hand in hand with the extraordinary technological advances taking place/available today. With this new chapter in human development, are you or your business ready to step into an inclusive, human-centered future? Welcome to Human-Centered Innovation with Lisa Marceau and Kristine Merz, a podcast that empowers you to find your voice, embrace a range of perspectives, and create meaningful change. An experienced business executive, Lisa Marceau is an expert in leading diverse teams and in guiding collaborations between research and technology. She is a thought leader focused on addressing the profound changes in health, related to the digital native generations. By both understanding the emerging health and healthcare challenges and listening to what digital generations want, she creates meaningful change by addressing important questions about how we will engage with, and modify, healthcare in concept and in practice. Her perspective and research focus are built on over 25 years of conducting and supporting health services and clinical research and producing evidence-based digital tools and programs. Her extensive experience is enhanced by leadership in strategic growth, organizational change, innovative approaches, and operations management. Kristine Merz has a passion for helping clients at significant points of change. Her unique approach entails centering human voices and lived experiences to create clarity, define purpose, and determine a clear path forward. As an entrepreneur and founder of Orange Square, she is on a mission to make brands meaningful by using proven tools that center the audience at every step in the process. She believes in defining value from a customer point of view and in combining research, design, and visualization to create shared understanding and meaning. With a focus on healthcare and education, Orange Square builds business value by creating and managing integrated brand experiences across all touchpoints. A graduate of the Rhode Island School of Design, Kristine is eager to partner and grow with clients with complex problems who are driven by purpose. With the unprecedented changes we are facing, a lot is at stake for both business and employees. Get that clarity so you can identify the right problem and not solve the wrong one. Tune in to Human-Centered Innovation with Lisa and Kristine and discover how you can accelerate the right way to move forward.
