Natalie Cabanas, Director of Marketing and Communications at Atlanta Track Club, discusses the organization's mission and the challenges they faced during the 55th annual Peachtree Road Race. She explains the communication strategies and technologies they employ to keep participants safe and informed during the race. Natalie also talks about the transition to the Let's Do This registration platform and the benefits it provides, such as improved data management and customer service. She highlights the importance of tracking the impact of their events on the Atlanta community and the potential for technology to enhance the social aspect of their platform.