How do you help 300 people understand their impact on the business? Victoria Sugg is CEO of the creative comms agency, Emperor. She’s been leading a team of over 300 people across the UK and UAE for the past 3 years. In this episode, Victoria shares how she: Regularly explains what’s happening with the business and its strategy, then translates this into what it means for everyone day-to-day Sits down with all new joiners to explain the history, culture, ambition, and their role in achieving it Maintains channels to stay connected to the team, understanding what they think and want from the business Has a Partner Board of diverse team members, acting as a bridge between the wider team and leadership Is hyper-transparent about business performance and how everyone can influence it Observes the five B Corp buckets - governance, clients, environment, community, people With a strong background in new business, Victoria has a people-centred leadership style and encourages her team to be proactive, interested, and interesting.