How do you bring together two well-established businesses to create a new entity? Phil Fearnley is CEO of the creative company, House 337. He led the creation of the business in 2022 by merging 200+ people from two separate businesses, ODD and Engine.  In this episode, Phil shares how he: Brought together two businesses by leveraging their joint histories to forge a shared future Set up seven internal teams to lead the integration and formation of the new company Had the team create highly original core values - Alchemic, Inventive and Soulful - that the business could truly own Personally ran workshops with every single team member to reinforce these values and their importance Made 'House' central to their new name to reflect a culture of membership and belonging Refuses to tolerate "Big I Am's" who undermine a team mentality Phil is also a former Wales U21 rugby player. He applies team principles from his playing days to foster a true team ethos.